Dr. Janet is a therapist turned Badass Life Coach. Located in Jacksonville Florida for the last thirty years. Dr. Janet Fienemann has studied and practiced psychotherapy, personal development, mindfulness and positive psychology, and has curated the most effective and innovative approaches, strategies and tools that teach clients how to have the confidence and relationships they seek.
Ponder Creative has worked with Dr. Janet for several years evolving her brand from the initial brand strategy through various updates and enhancements. The latest brand strategy includes a new visual identity, website design, and ancillary design items to position Dr. Janet Fienemann as a holistic, innovative professional with a personal hands-on approach in her respective field.
After the strategy was in place we focused on the existing brand equity and how to evolve its assets into a new voice and a fresh visual identity. At the center was the logo. We decided to take a modular approach, giving it an updated look with ample flexibility to exist in digital and print environments while maintaining consistency.
The visual identity was carried through to various business touchpoints from ephemera to business kits to a new website design.
The website design needed to grow and expand from a traditional marketing website to one with an integrated LMS (Learning Management System) that offers online educational courses and an e-commerce solution to handle face-to-face therapy sessions as well as online course transactions for clients. Courses were designed as both free and paid. A social wall was integrated to drive traffic between the various social platforms and the website, enhancing client reach and providing up-to-date content.
