Echoblink is a culturally and socially conscience art directive that has adopted the mantra of change and thought provocation. Expressive illustrative work is at the core of message conveyance. The messages are visually translated and applied to conventional products such as apparel, posters, and other items.
To create the new brand we designed an identity that would not overshadow the creative work the company produces, but stand in conflict with the company’s counter-culture messaging. We created a consumer-like identity that offered an ironic twist on the core message. Straight-forward geometric forms worked best to adhere to the objective. The san-serif font worked well and contrasted similar brands that used handwritten typography. This was also reflected in the logotype and grid systems utilized in print and digital applications. The theme was carried through to the website as well.
We created a new website that showcased Echoblink’s artwork. We utilized the identity design to drive the look and feel of the website. The site focus was on the company’s manifesto and visual art design. An e-commerce section was incorporated to sell the company’s merchandise on various products.
