Florida Spray Tan headquartered in Southwestern Florida is a spray tanning services business offering on-site and off-site customer experiences. They also provide spray tanning care product line solutions to enhance their services. The new brand design brief targeted a broad demographic in a niche market. The customer experience needed to be incorporated into the brand. The identity must convey a sense of professionalism as well as targeted keywords including “pampered,” “personal care,” “energetic,” and “trust.”
The identity design embellishes a fun, free-spirited youthful impression. This was carried through to the various company offerings and marketing materials. The visual language was also incorporated in the website design.
The design system was created to maintain a cohesive look and feel as new products and services were added.
