Gabby’s Table is an online destination for culinary aficionados looking for a cooking guide rather than a step-by-step instruction manual. Gabby is dedicated to bringing out your creativity and personality into your cooking. Her philosophy encourages its users to express themselves in their cooking. Gabby also covers entertainment and event planning services and content.
Ponder Creative worked with Gabby’s Table to create a new brand identity and website that would showcase Gabby’s cooking expertise and special planning services. We started with an approachable logo that would appeal to the demographic. A color palette with a primary color of yellow gold was selected to enhance the core message was created. High contrasting secondary colors were selected that would support the primary color and also help maintain legibility at various scales.
The design system was created to carry the identity through various consumer touch points including all marketing messaging and user-specific offerings for both print and digital products. Special consideration was put forward for the website design. The online experience was designed to prioritize both UX and UI goals. Via research, the large breadth of information was easily accessible and made it easy for users to find the appropriate content.
