Independent Orthopaedics is a Medical/Surgical Consulting Firm. The company works specifically in the area of orthopedic medicine and surgery. The company provides advice in the specialty of orthopedics and the subspecialties of spine care and spine surgery.
Ponder Creative worked with Independent Orthopedics to create a new brand identity and website design project. The medical-related markets often tend to be very similar in approach and execution. Differentiation in this category presents unique challenges as companies want to convey trust and professionalism to their customer base. Ponder Creative developed a design strategy that conveys a dynamic and contemporary identity while maintaining traditional values and without straying from core messaging. The logo mark design would form the foundation for the brand. The logotype was incorporated to complement the logo and act as a modular component to enhance the experience. Colors were selected in the monochromatic blue palette scheme to also maintain the core messaging of the brand. The website was created to carry the brand elements and offer comprehensive information.
