The Steven J. Fleckman Memorial Scholarship was created to grow a fund large enough to offer a full academic scholarship to a student at the University of Tampa who is majoring in Business.
Ponder Creative was tasked with the creation of an identity design strategy for the Steven J. Fleckman Memorial Scholarship Fund and the First Annual Golf Tournament Fundraiser.
The visual design implementation was based on the scholarship’s namesake, Steve Fleckman. The logo design was based on a combination of interpreted “foundations” that were used to depict several elements (Institution, Growth, Knowledge, Ulterior) unified to create a unique monogram. The logo design is the basis for the identity system.
The identity system was created to carry the brand forward for future use by an in-house team or third party.
