Wellbeing for Body, Mind, and Spirit.
Terrabeing is a wellness brand that offers unique blends of infusion elixirs and supportive products. The company name was derived from the goddess personifying the Earth that brought wellbeing (water and flora) gifts of the body, mind, and spirit to the inhabitants of the world.
From the brief, we created a visual language that is inherently inclusive in the marketing messaging. The stylized illustrative approach offered a unique opportunity to bring the brand voice to life. We incorporated the Earth goddess into the main logo, setting the tone for the other visuals. The stylized ancient Egyptianesque hieroglyphic illustrations adapted well for the character design and opened the possibility to merge a sense of historical record and colorful style. The logotype was created with a sense of free-spiritedness, wonder, and approachability.
The stylized character design and illustrations offered a visual language that was carried through to the various product offerings and website design.
